H&M
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01: Challenge
‘Choose your collection’
H&M are one of the worlds leading clothing companies, providing up to date fashion trends at affordable prices. Founded in 1947 in Sweden, H&M are one of the most forward thinking fashion companies in the world.
H&M approached meta mooch with the following challenges:
H&M wants to show a variety of new collections and innovated within the competitive fashion landscape.
Generate high user engagement and interaction.
Maximise reach engagement with relevant content based on interests targeting.
02. Objectives:
Prior to every project, we set a few objectives to achieve!
✔
Reach optimisation
✔
Engagement
✔
Interaction
03. Solution:
Working directly with H&M, meta mooch developed the following solutions:
High impact #Ignite pure mobile format.
User engagement and interactive with creative.
“Our mission is to enable brands connect with people in these new spaces.”
04: Results
The meta mooch team delivered great results for H&M, which resulted in an increase in engagement.
Excellent delivery with reach optimisation and low frequency of 1.7 overall campaign.
Exceptional levels of user attention: More than 11x average time spent of reference format.
More than 1 minute spent with creative and 72% engagement rate.
63%
Viewability
81”
Average time spent
72%
Engagement rate
0.5%
CTR
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