01: Challenge

‘Important is inside’

Intel is a world leader in the design and manufacturing of essential technologies that power the cloud and an increasingly smart, connected world.

Intel approached meta mooch with the following challenges:

Intel wants to generate awareness of the new Intel Core processor.
Video campaign needs high impact solution for generation of user attention.
Contextual affinity for technology and computer interests.

02. Objectives:

Prior to every project, we set a few objectives to achieve!

✔

Reach optimisation

✔

Awareness

✔

VTR

03. Solution:

Working directly with Intel, meta mooch developed the following solutions:

High impact #Skin format to drive attention grabbing creative.
Strong video KPI’s doubled with high attention grabbing creative.

Set up a consultation

“Our mission is to enable brands connect with people in these new spaces.”

04: Results

The meta mooch team delivered great results for Intel, which resulted in an increase in engagement.

Delivery of campaign in line with objectives with low frequency of 1,5 campaign to increase reach.

All attention and video KPI’s at top levels;
Top performing format in viewability 93%.
75 secs of time spent in view with 5x average spent on rest of formats.
Excellent video completion and CTR clearly above benchmarks.

93%

Viewability

75”

Average time spent

84%

Engagement rateVTR

1.1%

CTR